Shortly after the Equality Act passed in the U.S. House of Representative, the Oreos brand has come out in support of the trans community with their latest social media post.
Taking to Twitter, the cookie company wrote: “Trans people exist” which generated over 500k likes.
Many users praised the company for their tweet but with support comes opposition, with some people slamming the brand for taking a “political stance”.
The Oreos brand has never been shy when it comes to their support for the LGBTQ+ community.
Last October, the company partnered with non-profit PFLAG, the United States’ largest LGBTQ+ organisation, on a year-long initiative designed to shine a spotlight on the powerful impact love and acceptance can have on LGBTQ+ youth.
“Having a supportive, affirming family—and committed allies—is crucial for the health and wellbeing of lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people,” said Brian K. Bond, Executive Director of PFLAG National.
“We are grateful for our partnership with Oreo, and for Oreo’s commitment to our shared vision of a diverse and inclusive world, made better by loving, proud parents and allies.”